Hoshizaki, renowned for its excellence in crafting commercial catering equipment, has marked another milestone in its illustrious journey with the inauguration of its state-of-the-art UK innovation and demonstration center in Telford. Since its establishment in Japan in 1947, Hoshizaki has continuously pushed the boundaries of innovation, offering a diverse range of top-tier catering equipment tailored for bars, restaurants, hotels, and beyond.
Source: Catering Insight 2024
Specializing in refrigeration and ice makers, Hoshizaki has cemented its position as a trusted name in the industry, delivering unparalleled quality and performance. The unveiling of the new innovation center in February 2024 heralds a new era of accessibility and engagement for Hoshizaki’s clientele across the UK.
Dealers from all corners of the country converged upon the center, eagerly exploring its offerings firsthand. Situated adjacent to the bustling Telford factory, which churned out over 30,000 ice machines for the UK and Europe last year alone, the innovation center serves as a tangible testament to Hoshizaki’s commitment to excellence.
Simon Frost, the UK director, articulated the significance of this milestone, emphasizing the long-awaited desire for a dedicated showroom. He highlighted the strategic advantage of the Telford location, bridging the gap for dealers who previously navigated the complexities of the M25 to visit the Swanley office.
Beyond the allure of the factory’s operations, Frost underscored the pivotal role of the innovation center in reinstating Hoshizaki’s competitive edge. With a focus on fostering collaboration and transparency, the center beckons dealers to leverage its facilities for client engagements and sales initiatives.
Throughout the afternoon, dealers were treated to insightful discussions led by Hoshizaki’s European management, delving into the company’s strategic vision and product roadmap. Amidst these deliberations, poignant reflections on navigating the challenges wrought by the pandemic resonated, reaffirming Hoshizaki’s resilience and adaptability in an ever-evolving landscape.
As Hoshizaki charts its course forward, guided by innovation and customer-centricity, the unveiling of the UK innovation center stands as a testament to its unwavering commitment to excellence and collaboration. With doors wide open to dealers and clients alike, Hoshizaki invites stakeholders to embark on this journey of exploration and partnership, propelling the industry towards new heights of success.
